The A. Proctor Group has been awarded “Best Use of Content Marketing” at this year’s virtual Construction Marketing Awards (CMA). They were also delighted to receive the ‘Highly Commended’ trophy for the “Marketing Team of the Year” category. The night was topped off with a social media award for their Zoom-call group pose framing Communications Director, Angela McIntyre.
This was the A. Proctor Group’s second appearance and second win at the CMAs in two years. In 2019, they won awards for “Best Use of Advertising” and “Best Big Budget Campaign”.
This year, the categories the A. Proctor Group were shortlisted in recognized their bold response to the pandemic. With face-to-face client-support channels eliminated overnight by the Covid-19 lockdown in early Spring, the A. Proctor Group quickly turned to digital to maintain the high level of customer service they are well known for.
Starting in April, they broadcast an original webinar to the industry on a weekly basis. This was a huge shift in digital production for the company as they had previously only delivered these webinars quarterly.
By the time restrictions were relaxed in the Autumn, the A. Proctor Group had broadcast 14 webinars – over 1000 minutes of educational digital content – to a global audience from the USA to Australia. Between April and September, the webinar series had been watched for over 4200 hours by 17,600 viewers.
A. Proctor Group Managing Director, Keira Proctor, said of the past year and the efforts of her company: “Despite the challenges of 2020, we succeeded in using our webinars as a platform to reach our audience. Our brand and reputation have grown as a result, and I am so proud of everyone.”
The main organiser of the CMAs, Ross Sturley, remarked on how the precarious global situation did not diminish the quantity or quality of this years’ entries. “Construction marketers have continued to produce excellent work, as this showcase demonstrates. The industry is well-positioned as a result to play a leading role in our economic recovery.”